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How do brands quantify customer eXperience when it comes to a cup of coffee?

This article by BrandStar analyzed TANG's application of the Brand eXperience Index (BXI) and the four Domains of eXperience to the Chinese coffee industry.

2023/02/28

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What Traditional Car Companies Can Learn About Digital Experience From Their NEVs Rivals

Since the arrival of Tesla’s Shanghai manufacturing facility, demand for electric vehicles continues to accelerate. Though models from NIO, XPeng, and Li (collectively known as “Weixiaoli”) are limited, sales are comparable to more traditional automotive rivals, now accounting for nearly a third of new car sales. The seems like the entire industry is leaning into growing interest in “new energy vehicles”, or NEVs — China’s designation for battery, plug-in hybrid, and fuel cell vehicles.

2022/12/27

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English adaptation of X Thinking brings Chinese insights and perspective on the Experience Economy to the world

When "Experience Thinking" launched in China, it soon became a commercial bestseller, receiving attention and acclaim across a wide range of industries. This year, the English publication of X Thinking brings an unprecedented understanding of emerging consumer expectations to readers in the English-speaking world. Now in hardcover and paperback through Amazon, Barnes & Noble, and Indie Bound, it's also available for the first time in Kindle, Nook, and eBook format from Rakuten Kobo.

2022/11/19

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Insight | People

Persona Library: China's First Consumer Knowledge System and the Absolute Foundation for Business Innovation

China's First Persona Library Respecting people, understanding people and focusing on the source of all changes come as the absolute foundation for business innovation. Since the old ancient times, human beings have kept refreshing their knowledge and understanding of the world based on new scientific and technological means to generate new demands. People continue to differentiate and move up to a higher level in the experience economy. Consumption upgrade occurs at different levels, and the industry has to transform accordingly. Pioneer users from different circles generate diverse core requirements in different core scenarios, which is a motivation to new solutions and even new business formats.

2018/05/14

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Insight | Phenomenon

Harvard Business Review: User Experience Determines Business Future

The “user experience” has become the cornerstone for many organization to gain a competitive edge in the world today. In the era of experience economy, major strategic consulting agencies in the world that are good at advanced and agile thinking have begun the acquisition of design companies, such as the acquisition of Lunar, a famous American industrial design company, by McKinsey & Company, the acquisition of Doblin by Deloitte, and the acquisition of Fjord by Accenture.

2018/05/07

Persona Library: China's First Consumer Knowledge System and the Absolute Foundation for Business Innovation

Insight | People

Persona Library: China's First Consumer Knowledge System and the Absolute Foundation for Business Innovation

China's First Persona Library Respecting people, understanding people and focusing on the source of all changes come as the absolute foundation for business innovation. Since the old ancient times, human beings have kept refreshing their knowledge and understanding of the world based on new scientific and technological means to generate new demands. People continue to differentiate and move up to a higher level in the experience economy. Consumption upgrade occurs at different levels, and the industry has to transform accordingly. Pioneer users from different circles generate diverse core requirements in different core scenarios, which is a motivation to new solutions and even new business formats.

2018/05/14

Guangzhou Humanistic Design Theme Exchange

Insight | People

Guangzhou Humanistic Design Theme Exchange

With the consumption upgrade of clothing, food, transportation, how to upgrade the "housing"? In the era of humanism, what new relationship will the living space and urban youth have?The event co-sponsored by Fangsuo and Guangzhou Vanke with the theme of "Design · Living Space for Young People" was successfully held in Fangsuo Guangzhou Store on December 10, 2017. Tang Shuo User Experience Director & Partner Li Hong was invited to participate in the event as one of the keynote speakers. Together with Guangzhou independent architect He Jianxiang and Vanke product designer Lu Zhe, they used their observation and design to come to the scene today Of young people discuss the relationship between young people and living space and how to carry out effective space design.

2020/06/30

English adaptation of X Thinking brings Chinese insights and perspective on the Experience Economy to the world

English adaptation of X Thinking brings Chinese insights and perspective on the Experience Economy to the world

When "Experience Thinking" launched in China, it soon became a commercial bestseller, receiving attention and acclaim across a wide range of industries. This year, the English publication of X Thinking brings an unprecedented understanding of emerging consumer expectations to readers in the English-speaking world. Now in hardcover and paperback through Amazon, Barnes & Noble, and Indie Bound, it's also available for the first time in Kindle, Nook, and eBook format from Rakuten Kobo.

2022/11/19

Harvard Business Review: User Experience Determines Business Future

Insight | Phenomenon

Harvard Business Review: User Experience Determines Business Future

The “user experience” has become the cornerstone for many organization to gain a competitive edge in the world today. In the era of experience economy, major strategic consulting agencies in the world that are good at advanced and agile thinking have begun the acquisition of design companies, such as the acquisition of Lunar, a famous American industrial design company, by McKinsey & Company, the acquisition of Doblin by Deloitte, and the acquisition of Fjord by Accenture.

2018/05/07

Design Magazine about “TANG: Focus on Chinese User eXxperience”

Insight | Phenomenon

Design Magazine about “TANG: Focus on Chinese User eXxperience”

Design magazine published an exclusive interview with Jason Huang, founder of TANG, in the “Special Issues on the Series of China's Outstanding Independent Design Institutions”. The reporter conducted an exclusive interview on a series of issues such as the social background, the status quo of the company, the development stages, and main obstacles in the cooperation with companies.

2020/12/03

Interview by Forbeschina.com: How Much do We Know User eXperience?

Insight | Phenomenon

Interview by Forbeschina.com: How Much do We Know User eXperience?

Exclusive interview with Jason Huang, Founder & CEO of TANG Experience Innovation Consultant, by Chinese CEO Daily Talk,  Forbeschina.comThe concept of “user experience” was proposed by Donald Norman as early as 25 years ago. But this word didn’t get appreciated really until around 2010 in China. Starting from the iPhone, we have seen learning about user experience from technology giants such as Apple and Google is very common, and this word “user experience” appears in various Internet-related topics every day. But, how much do we learn about user experience?In this issue, the Chinese CEO Daily Talk invited Jason Huang, the founder and CEO of TANG to be the guest speaker.

2020/12/03

In less than 2 years, from a revenue of 400 million to a valuation of US$20 billion in Pre-IPO, the first global experience management SaaS stock is about to appear

Insight | Phenomenon

In less than 2 years, from a revenue of 400 million to a valuation of US$20 billion in Pre-IPO, the first global experience management SaaS stock is about to appear

The world's top software supplier SAP announced that it plans to spin off its subsidiary Qualtrics and list it in the United States. The latter is valued at nearly US$20 billion. Experience management software company Qualtrics, from when it was acquired to when it was announced that it plans to spin off its IPO, took less than 20 months. In November 2018, SAP acquired Qualtrics for US$8 billion in cash, at a price 20 times its expected annual revenue of US$400 million. The second-quarter financial report of SAP in 2020 shows that the amount of cloud computing business orders increased by 21% to 7.8 billion US dollars, of which Qualtrics' revenue increased by 32%.

2020/09/23

How do brands quantify customer eXperience when it comes to a cup of coffee?

How do brands quantify customer eXperience when it comes to a cup of coffee?

This article by BrandStar analyzed TANG's application of the Brand eXperience Index (BXI) and the four Domains of eXperience to the Chinese coffee industry.

2023/02/28

What Traditional Car Companies Can Learn About Digital Experience From Their NEVs Rivals

What Traditional Car Companies Can Learn About Digital Experience From Their NEVs Rivals

Since the arrival of Tesla’s Shanghai manufacturing facility, demand for electric vehicles continues to accelerate. Though models from NIO, XPeng, and Li (collectively known as “Weixiaoli”) are limited, sales are comparable to more traditional automotive rivals, now accounting for nearly a third of new car sales. The seems like the entire industry is leaning into growing interest in “new energy vehicles”, or NEVs — China’s designation for battery, plug-in hybrid, and fuel cell vehicles.

2022/12/27

Break Living Boundary and Integrate Life Services - Greentown China Life Service System 2.0 is released

Insight | Industry

Break Living Boundary and Integrate Life Services - Greentown China Life Service System 2.0 is released

Speaking of 'home' few would think of the 'house' only, most people must be reminded of family, hot dinner, laughters on TV, and the gentle breezes and warm sunshine outside the balcony. That should be how man comprehends home and living, and why real estate service providers need to build service experience from the man perspective.The property service leaders like Greenland, Vanke and Color Life have early initiated "life services," digital upgrade, butler services, owner autonomy and other means. As they say, "a thousand stores share the same pattern." How to achieve breakthrough with significantly differentiated services?

2020/12/03

When the West Meets the East: The Localization Journey of E-commerce for International Hotel Brands

Insight | Industry

When the West Meets the East: The Localization Journey of E-commerce for International Hotel Brands

[Travel Daily] (Reporter: Karen Tang)The City Climate Analysis on Hotel Markets in China jointly released by Jones Lang Lasalle Hotels and China Tourist Hotel Association in 2012 pointed out that there was an international brand hotel opening every four days in China, and China had become one of most competitive hotel markets in the world featuring rapid growth. When hotel groups from the West meet consumers in the East, however, due to differences in language and culture, they often fail to successfully promote the value created by sound products to the Chinese market, and it is often difficult to be favored by Chinese consumers.

2020/12/03

Insight | Industry

Research on E-Commerce Experience Localization of International Brand Released

On April 8th 2016, ASOS announced that it was to stop operating in China from May. E-commerce of International brands are rushing into Chinese markets, but they are also suffering from failure. Do international brands really understand the Chinese market and users? Do in Rome as the Romans do is first lesson for international brands to enter China.Localization ≠ TranslationIn 2015, the sales amount of L'Oréal Group in the Chinese market reached 14.96 billion yuan, with a year-on-year increase of 4.6%, among which sales of e-commerce channels increased by 60%.

2020/12/03

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