WELTMEISTER Motor and TANG jointly go through a series of processes, from branding strategy to design implementation, from digital planning, service mechanism to offline experience center. All these without exception are done for establishing a connection between the brand and consumers so that WELTMEISTER and consumers can feel each other, identified with each other, and have confidence in each other.

Subversive Price Is Merely a Start

On April 20th 2018, WELTMEISTER Motor released its first mass produced model, EX5, to the market. The new model is positioned as a compact battery electric SUV, to be sold at RMB 99.0-216.3 thousand after deducting the under the subsidies (national subsidy + local subsidy in Beijing). The model currently is marketed in sale to order(STO) mode. WELTMEISTER Motor has become a reformer and rule-setter in new energy vehicle sector by leaps and bounds.

WELTMEISTER Motor has substantially lowered people's accession threshold to new energy vehicles, demonstrating its sincerity which is rarely seen in the industry. Its original intention in doing so is to provide good mobility experience to users so that they can enjoy a simpler and more comfortable life. WELTMEISTER has done more than subverting the current pricing system of battery electric vehicles(BEVs), it has also subverted the communication mode between the auto brand and its users.

Both WELTMEISTER Motor and TANG believe that, with the consumer groups changing constantly, enterprise-user relationship is no longer merely based on selling/buying products; instead, the relationship now depends more on a directional approval of each other's values so that users who originally know nothing about your brand after knowing and appreciating your brand will actively protect it. It is advised to consolidate users' cognition of and confidence in your brand by good experience. In doing so, you are more than making a car, you are making a lifestyle. What users enjoy include a better life brought about by their cars instead of merely the functions of the cars.

By virtue of it in-depth investigation and understanding of users, TANG helps WELTMEISTER Motor to define an all-round branding strategy covering all aspects of products/service, content/communication, channel/touchpoints, and employees/behaviors. These strategies have influence on WELTMEISTER brand to a variety of extent, yielding points of opportunities. From making and implementing omni-channel service strategy, carrying out user investigations, to interacting with users in offline experience stores, WELTMEISTER brand has step by step established a close connection with its users, redefining a new life based on smart mobility.

What are presented to WELTMEISTER users include an ideal lifestyle for them instead of merely products or brand alone. It builds a sincere interaction between brand and comsumer, which enables users to choose to take part in the exploration and perceive the feeling that WELTMEISTER wants to deliver to you. Any car, no matter how good it is, is no more than a vehicle. In light of this, it is more important that the branding is consistent with users' expectation so that the brand and the users can attract each other and communicate with each other.

ALWAYS ON

Architect of User's Road to Their Dream

What WELTMEISTER brand presents focus more on ideal living states and life scenarios than on automobiles alone. They can be contagious for every user and vicarious as if such living states and life scenarios are common in people's daily life. WELTMEISTER's official website serves as a platform on which a variety of resources are available, including the New Trip auto information, the New Valor service assurance, the New Freedom car rental service, etc.. Here you can also have your car tailor-made comprehensively, including its battery, appearance, and interior. WELTMEISTER official website is more than a mere website, it can be an architect of your ideal, helping you to explore and create your distinct features.

An ideal life is never just personal, it is created by close interpersonal connection and interaction. When a car is networked, entertainment and social intercourse are available online all the time, the car owner will have access to intimately related touchpoints provided by WELTMEISTER for an ideal life jointly created by the user and WELTMEISTER. WELTMEISTER's follower club Wow Moments helps car owners to access the latest and most interesting travel information for exchange, for gathering friends, and for share.

What the brand delivers to its users are endless Wow Moments in their exploration process with the car rather than merely a favorable impression at first glance. WELTMEISTER is doing something contagious, transboundary, and different from what conventional auto enterprises are doing. In this sense WELTMEISTER has done it right. Instead of delivering a traditional branding preach, it plays the role of an architect of ideal who arouses users' dream of an ideal life and provides users a platform on which they can create freely, thus bridging the brand and users.

Living Car, Living Life

A Beautiful Life Featuring Smart Mobility

The focus of an enterprise, whether in conventional retail trade or in smart mobility sector, should be on the people for whom changes are made. In light of this, WELTMEISTER Motor and TANG become even more confident that the provision of immersive and enjoyable experience by seamless engagement and smooth transition from the perspective of users should be a non-negligible link in an auto enterprise's operation. By choosing his/her favorite car model, a user will be able to enjoy a smoother experience in his/her future drive. What the user expects from his/her car is excellent experience throughout the product's whole lifecycle and having a smarter automobile is just the beginning.

WELTMEISTER Motor and TANG jointly go through a series of processes, from branding strategy to design implementation, from digital planning, service mechanism to offline experience center. All these without exception are done for establishing a connection between the brand and consumers so that WELTMEISTER and consumers can feel each other, identified with each other, and have confidence in each other.