We have focused on finding the balance between user value and business value through experience for more than ten years. Through deep insights and exploration of consumers and users, we seek and create valuable innovation opportunities of product and services to users with competitive advantages, and improve user experience through excellent design. In addition to helping leading companies in all industries to improve user experience, from business perspective to user’s perspective, from product to service, from off-line to integration and innovation of off-line and on-line, he also serves as a user experience and innovation consultant for startups and incubators to establish experience and innovation strategies. He got a master degree of Applied Psychology from Zhejiang University, and master degree of Business Administration (MBA) from Shanghai Jiaotong University.