Research and design of Hisense intelligent LED projector.

Carrying out research and design of intelligent household projectors


Hisense Group


Hisense Group is a large electronics group founded in 1969, with a business scope covering multiple sectors such as home appliances, communications, information and commercial real estate.


Project background


In recent years, with the improvement of relevant technology, LED projectors have capabilities that increasingly meet people's visual needs. Advantages such as long lamp life, small size and low prices are making the technology available to the masses. Hisense hoped that TANG could explore possible consumer groups for LED projectors and provide an innovative product development plan specific to the target group to break the bottleneck that has long exists in the LED projector market. The objective was to introduce the technology to ordinary families and deliver better experiences. Therefore, TANG’s project team attempted to seek the answer to the following questions.



1.What are the core advantages of intelligent household projectors?

If a projector is considered as a screen, then what is its association with other intelligent household devices(cellphones, tablet computers, computers and TVs)? Meanwhile, how can intelligent house hold projectors play to their strengths and occupy a positionin the existing screen market?


2. How to develop a competitive product andwhom to sell to?

What groups are the most likely to become major consumers of projectors? What functions and experiences should projectors provide to meet the potential needs of these groups?


Solution



Final results


They will no longer be the projectors that people know of in a traditional sense.


We determined the target users and corresponding opportunity points based on the results of user research. Then, we designed 3 products of to tally different shapes and core experiences.


Define target groups


Through user interviews at an early stage, we determined four target groups: single fashionable women living alone, single geeks living alone, new couples living together, and stable pre-school families. These groups will be the most likely to become consumers of intelligent projectors.



Opportunities for intelligent projectors


After thorough exploration of the target groups’needs for video-playing devices, we found that urban young people spend equal amounts of time watching Internet videos and TV in their daily life. The time watching long TV series accounted for a large proportions of their time spent watching Internet videos. This means that the watching experience of long videos is a core advantage that projectors should cater to.




Final result and design highlights

Design direction 1: To provide target users with a complete, easy-to-use online video watching solution.


An installation-free, connectionless, plug-and-watch online video player has a bigger screen than TVs and a better watching experiences than tablets. It can support interaction between screensand naturally integrates with other screens in the home. 

People purchase projectors to have better watching experiences, but existing projector products only meet the needs for watching on a large screen. People tend not to buy projectors for many reasons such as; inherent knowledge about projectors, complex installation of projectors, the matching, purchase and connection of other necessary devices, and discomfort in film searching and operations during watching. Toaddress these issues, we have improved the physical form factor of the projector to avoid trouble in installation and connection with devices. As for software, we have improved the experience of film searching and operations whilst watching through interaction between multiple screens such as smartphones, table tcomputers, PCs and TVs.





Design direction 2: To be a playmate for children growing up. A product targeting pre-school families 


It will tell stories, play cartoons, teach knowledge and have simple communication with children. All children need to do is open the bottle.

The core experience of the product is an Aladdin’s lamp like cartoon playmate for children. As for the hardware, the product has an appearance of a magic lamp, which automatically starts after the bottle is opened. It projects a cartoon character of the same size. As for the software, the projected cartoon characters can have simple conversations with children. Weare committed to creating a sense of companion ship for children, which fundamentally differs from existing 'early learning projectors' available on the market.


After thorough exploration of the target groups’needs for video-playing devices, we found that urban young people spend equal amounts of time watching Internet videos and TV in their daily life. The time watching long TV series accounted for a large proportions of their time spent watching Internet videos. This means that the watching experience of long videos is a core advantage that projectors should cater to.



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